It’s a sweet, sweet fantasy! Variations of Mariah Carey's Fantasy have been trending on social channels, but don’t discount the original - this song is perfect to describe any ‘fantasy’ moments of your life, or to simply romanticize your daily routine. This Magic Moment is a vintage-sounding song that was actually released in 2014 - this song is perfect to support all of your magic moments shared on Instagram Reels. This Magic Moment - Lakestreet Drive (60.5K Reels) This 60’s hit, Make Your Own Kind of Music by Mama Cass is another song destined to make your Instagram Reels audio optimistic, airy, and fresh with a vintage twist. Make Your Own Kind of Music - Mama Cass (48.2K Reels) This song by samples the 1981’s ‘Mickey’ by Toni Basil, and opens with a big, building beat - use this song to back any sort of exciting or thrilling content. Whether it’s a person, place or even a product, use this clip to highlight any ‘baddie’ in your content. Ice Spice songs are taking social by storm - this audio clip from Ice Spice’s ‘In Ha Hood’ is no different. So, which songs should be top-of-mind for marketers’ Instagram Reels in May 2023? She a Baddie (18.8K Reels) May brings us a mix of vintage and vintage-inspired songs with positive vibes. With a funky, modern beat, try your hand at the Flower dance challenge, or simply use this to back your video content. This solo release from Blackpink member Jisoo is the perfect Spring/Summer track to usher in Spring, Summer and of course, flowers. June brings us a range of upbeat songs from popular artists to use with a range of Reels content. Pay attention to Instagram’s recommendations: While marketers might know this, it’s worth noting that there’s an arrow next to trending Instagram songs on the Reels Explore page that tells you if an audio is trending, and recommend related trending audio for you to use.Follow trends, but don’t be afraid to set them. For growing trends, this often means the sound isn’t overly saturated - yet. Don’t be afraid to be an early adopter: Don’t let the fact that an audio has a lower number of uses than you might be used to seeing.Pay attention to TikTok trending sounds: Sometimes these sounds trend on TikTok and Reels simultaneously, but sometimes they trend on Reels days or weeks after they appear on TikTok.Wondering how to find trending Reels audio? Follow these steps to help you stay on top of trending sounds on Reels for your brand: Tips on How To Find Trending Audio on Reels. Pay attention to audio permission: As a brand on Instagram, there are certain songs and audio not available - don’t use sounds with the ‘This sound isn’t licensed for commercial use’ label.Use ‘Original audio’: Be sure to only use trending videos with the ‘Original audio’ label, which means brands can use them.Fortunately, there are many Spotify playlists that round up the most popular songs on Reels, and this could spark an idea for your Instagram marketing strategy. Look outside of Instagram: You might not be exposed to every song that presents a good opportunity for your brand.Here are some tips to find trending Instagram songs: Sometimes, you just need a song that enhances your Reel - whether this is a song that matches whatever you highlight in your Reel, or simply provides a pleasant background atmosphere. Tips on How To Find Trending Songs on Instagram Reels. In this case, momentum is influenced by use and how often it’s saved. The virality of sounds on Reels is most popularly thought to be influenced by momentum. Read this: Bookmark and refer back to this blog (we update monthly).Pay attention to trends: Follow trend-focused Instagram accounts.Go to the source: Follow Instagram’s Weekly Trend Report.Follow Reels: Scroll Instagram Reels consistently (and stay up-to-date with TikTok trends that often inform future Reels trends).Tips on How To Find Trending Sounds on ReelsĬurious about how to find trending Reels sounds outside of this blog? To drive engagement, social marketers should: To aid social marketers’ Instagram Reels strategy, we’re sharing the top monthly trending sounds to use on Reels. That being said, there are many trends to choose from, and the lifecycle of a trend can range from a couple of weeks to a couple of months. One of the biggest ways to harness the power of short form video is to use the right trending Instagram Reels songs - and the right trends.īrands that use outdated sounds, or use them improperly (the ‘tiny violin’ trend of 2022 showed many creators weren’t familiar with the ‘playing smallest violin ever’ concept) can come across as out of touch, inauthentic, and rushed.īrands can leverage Instagram Reels to engage with their audience more effectively, gain more reach, and ultimately gain new viewers if they use the right sounds at the right times.
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